Maria Villarico

Maria Villarico serves as a Lecturer in Marketing at Oxford Brookes Business School, Oxford Brookes University, where she holds the position of Teaching Fellow contributing to the institution's academic programs in business education.

Her research spans core marketing disciplines with emphasis on Consumer Behavior, Brand Management, and Digital Marketing, reflecting contemporary industry practices and theoretical frameworks within the field. These interests align with the Business School's focus on practical, real-world applications of marketing strategies.