معرفی
Zeynep Tolun serves as an Assistant Professor of Marketing at Mercyhurst University, holding a primary academic appointment within the Marketing department. Her role encompasses teaching and research responsibilities in contemporary marketing disciplines.
Her research focuses on core marketing domains including Consumer Behavior, Brand Management, and Digital Marketing, with additional emphasis on Market Research methodologies and Advertising strategies. These interests address critical dynamics in modern consumer engagement, particularly through digital channels and data-driven brand positioning.
Professional recognition includes active participation in academic marketing communities, though specific awards were not documented in the source material. Her scholarly contributions center on evolving industry practices and theoretical frameworks within marketing science.
