Ana Teresa Machado

Ana Teresa Machado serves as a Professor at the Instituto Politécnico de Lisboa's School of Social Communication, where she holds the position of Coordinator for the Master's in Advertising and Marketing program within the Advertising and Marketing department.

Her research expertise spans core marketing disciplines with emphasis on:

• Advertising Strategies
• Digital Marketing Innovation
• Brand Management Systems
• Consumer Behavior Analysis
• Integrated Marketing Communications

As program coordinator, she oversees academic development and student mentorship in advertising and marketing education. No scientific awards, grant activities, or laboratory affiliations were documented in the source material.