Ana Firmino

Ana Firmino is a Visiting Assistant Professor in the Advertising and Marketing department at the School of Social Communication, Polytechnic Institute of Lisbon, teaching Market Studies, Research Methodology, and Marketing Research across undergraduate, master's, and postgraduate programs. She concurrently serves as Director of the Studies Unit at Santa Casa da Misericórdia de Lisbon, overseeing quantitative and qualitative market research including Face to Face, CATI, CAPI, and Web methodologies for institutional and social gaming projects since 2012.

Her academic credentials include:

• Specialist Professor degree in Marketing - Market Studies from the Polytechnic Institute of Lisbon
• Degree in Applied Social Research

Ana Firmino's research focuses on methodological rigor in market and social research, leveraging extensive professional experience from roles as Senior Research Executive at TNS Euroteste (managing Eurobarometer) and directing Procter & Gamble/Arbora & Ausónia market studies. Her work bridges academic theory with applied industry practices in data collection and analysis.

No scientific awards were documented in the source material.

While the text confirms her teaching mentorship in research methodology courses, no specific doctoral advisees or grant funding details were provided.

She leads the Social and Market Studies Office within Santa Casa da Misericórdia de Lisbon's Communication and Marketing Directorate, managing cross-functional teams for institutional research projects and contributing to academic marketing literature through methodological frameworks.