Bernardo Chagas

Bernardo Chagas is a Lecturer in Strategic Management and Marketing at ISEG - Lisbon School of Economics & Management, University of Lisbon. He is also a member of the ADVANCE - CSG (Research in Social Sciences and Management) unit.

• Academic Focus: Marketing, Business Strategy, Digital Transformation, and Consumer Behavior
• Industry Expertise: Gambling Industry, Behavioral Tracking, Corporate Social Responsibility (CSR), and Innovation

Research Trends: His work combines behavioral analytics and strategic management, particularly in gambling industries and digital transformation. Recent publications explore blockchain applications in online gambling and leadership dynamics in innovation.

Supervision: Advises Master's students on projects covering marketing plans for brands like Nestlé, renewable energy festivals, and digital strategies.

• Professional Experience:
  • Director/Coordinator of Research & Development at Santa Casa da Misericórdia de Lisboa (2014-present)
  • Project Director for Digital Transformation at Santa Casa (2013-2014)
  • Director of Vocational Training and Personnel Development at Santa Casa (2012-2013)

Education:

• Doctorate of Business Administration (2022), ISEG
• Mestrado em Marketing (2007), ISEG
• Bachelor in Business Administration (2003), Universidade Lusófona

Scientific Awards:

• Young Lions Award (European Lotteries Association)