Bruno Futre

Bruno Futre serves as a Visiting Assistant Professor at the Lisbon School of Economics and Management (ISEG), University of Lisbon, where he teaches core courses including Entrepreneurship for Sustainability, Social Entrepreneurship, Introduction to Management, and Strategic Marketing. His academic career is complemented by extensive executive education experience in entrepreneurship and strategic marketing across multiple institutions.

His academic credentials include:

• PhD in Management (2025) from ISEG - Lisbon School of Economics and Management
• Master's in Management and Entrepreneurship (2015) from ISCAL - Lisbon Accounting and Business School
• Bachelor's in Marketing Management (2008) from IPAM Lisboa - Marketing Business School

Bruno Futre's research is centered on sustainable entrepreneurship and social entrepreneurship, with a strong focus on business model innovation and the financing mechanisms for sustainable ventures. He investigates gender disparities in sustainable entrepreneurship adoption and the role of entrepreneurial alertness in family business contexts. His methodological approach frequently employs systematic literature reviews to synthesize fragmented knowledge and identify critical research gaps in sustainability-driven business transformation.

His recent scholarly output (2023-2025) demonstrates a cohesive research trajectory examining sustainable entrepreneurship through multiple analytical lenses. Key contributions include systematic reviews on financing sustainable new ventures, gender barriers in sustainable entrepreneurship ecosystems, and business model innovation as a driver of triple-bottom-line performance. His work consistently bridges theoretical frameworks with practical applications in family firms and emerging sustainable ventures.

Bruno Futre has supervised two Master's students at ISEG: Ricardo José Pereira Ramos Bernardo Barracho (2024/2025) on rural tourism investment in Douro Valley, and Mariana Fernandes Reis (2023/2024) on developing a collaborative upcycling marketplace business model. His professional engagements span IPAM Lisboa, Faculdade de Belas-Artes da Universidade de Lisboa, and ESCE/IPS, reflecting cross-disciplinary teaching expertise in sustainability-focused business education.