Bernardo T. Chagas

Bernardo T. Chagas is a Professor of Strategic Management and Marketing at ISEG – Higher Institute of Economics and Management, part of the University of Lisbon. He holds a Doctorate of Business Administration (2022), a Master in Marketing (2007), and a Bachelor’s in Business Administration (2003). His research focuses on marketing, strategic management, digital transformation, and blockchain applications in online gambling. He is affiliated with ADVANCE and CSG research units. Chagas has over 15 years of professional experience, including roles as Director/Coordinator of Research & Development at Santa Casa da Misericórdia de Lisboa, where he led digital transformation projects in Human Resources and IT. He has supervised numerous master’s students and received the Young Lions Award from the European Lottery Association.

Education:

• Doctorate of Business Administration (2022), ISEG
• Master in Marketing (2007), ISEG
• Bachelor’s in Business Administration (2003), Universidade Lusófona

Research interests include online gambling trends, leadership dynamics, and innovation management. His recent work explores blockchain’s impact on gaming operators and team processes in innovation.

Professional experience spans roles at Santa Casa da Misericórdia de Lisboa, including Director of Training and Development and Strategy & CSR Manager. He has led major projects in digital transformation, responsible gaming, and organizational development.

Awards include recognition for leadership in the gambling sector. Current affiliations with ADVANCE and CSG drive interdisciplinary research in management and social sciences.