Gerard Loosschilder

Gerard Loosschilder serves as a Research Fellow in the Department of Marketing Management at Rotterdam School of Management, where he contributes to academic research and teaching within the marketing discipline. His position situates him within a leading European business school known for its research-intensive environment.

His research spans core marketing domains with emphasis on consumer psychology and strategic brand development. Key interests include:

• Consumer Behavior dynamics in digital environments
• Brand equity measurement and management
• Marketing Strategy formulation for competitive markets
• Digital Marketing innovation and analytics

While publication history isn't detailed in available materials, his work aligns with contemporary marketing research trends focusing on data-driven consumer insights and strategic brand positioning. His affiliation with Rotterdam School of Management indicates active participation in high-impact marketing scholarship within global business contexts.