Daan de Raaf

Daan de Raaf served as a Visiting Fellow at the Department of Marketing Management, Rotterdam School of Management, Erasmus University Rotterdam. His research from 1996-2002 centers on brand-crisis dynamics, with seminal work on adverse publicity response and website quality management.

Key research domains include:

• Brand Management: Strategic protection against reputational threats
• Crisis Management: Mitigation of negative publicity impacts
• Negative Publicity: Consumer perception and corporate response frameworks
• Web Quality: Process-oriented digital platform development

His interdisciplinary approach bridges marketing theory with practical crisis communication solutions, emphasizing reputation preservation in volatile environments. Publication analysis reveals evolving focus from theoretical publicity impacts (1996) to integrated brand-protection systems (2000) and digital process innovation (2002), consistently addressing corporate vulnerability to negative narratives. No scientific awards or student supervision details were documented in source materials.