Vidhi Chaudhri

Vidhi Chaudhri is an Associate Professor at the Department of Media and Communication, Erasmus University Rotterdam. She teaches in the International Bachelor in Communication and Media (IBCoM) and Master Media & Business (M&B) programs. Her research focuses on organizational communication, public relations, corporate social responsibility (CSR), crisis communication, and digital activism. She holds a PhD from Purdue University, USA, with a dissertation on CSR in Indian organizations funded by the Purdue Research Foundation.

Education: B.A. in History from Delhi University, India; PhD in Organizational Communication from Purdue University. Prior roles include Assistant Professor at the Indian Institute of Management Ahmedabad (IIMA) and work as a public relations consultant and voice-over specialist.

Research interests bridge academia and industry, emphasizing applied perspectives. Her work appears in journals like Management Communication Quarterly and Public Relations Review. She co-authored Corporate Communication through Social Media: Strategies for Managing Reputation (SAGE, 2017). She also facilitates professional workshops on communication strategies.

Recent research explores NGO-corporate partnerships, crisis management complexities, and startup communication frameworks. Her work contributes to UN SDGs related to responsible consumption and climate action through ERMeCHS clusters like ROCCS (Responsible Organizations Communication, Change and Society) and REACT (Responsible Engagement with AI, Culture and Technology).

• Received PCMC Impact and Innovation Award (2024) and teaching awards (2023).
• Active in societal engagement, including chairing committees and delivering invited lectures on CSR and crisis communication.
• Supervises MA theses and collaborates with international researchers on topics like corporate reputation and digital activism.