Sergül Nguyen

Sergül Nguyen is a Lecturer in Organizational and Corporate Communication at the Department of Media and Communication, Erasmus School of History, Culture and Communication, Erasmus University Rotterdam. She earned her PhD in Media and Communication Studies from Galatasaray University in 2021, an M.A. in European Studies from Sciences Po Paris, and a B.A. in Sociology from Bogazici University. Prior to joining Erasmus in February 2020, she served as a Lecturer at the University of Applied Sciences Utrecht and was a visiting fellow at Cardiff University School of Journalism, Media and Culture Studies in 2018.

• PhD in Media and Communication Studies, Galatasaray University, 2021
• M.A. in European Studies, Sciences Po Paris
• B.A. in Sociology, Bogazici University, Istanbul

Her research focuses on organizational and corporate communication, crisis communication, digital media, digitalization, media framing, and computational methods in media analysis. She is affiliated with the ERMeCHS research clusters, specifically JIM (Journalism, information technologies and media use) and ROCCS (Responsible Organizations Communication, Change and Society), reflecting her interdisciplinary engagement with media, technology, and societal change.

Her recent publications (2020–2024) explore crisis management, media framing of organizational scandals, trust in journalism, and the societal impacts of digital media. These works employ diverse methodologies including computational analysis, content analysis, and mixed methods, often in the context of public and corporate communication during crises such as the 'Datalek' scandal and the Syrian refugee crisis. The recurring themes include accountability, trust, digital transformation, and the evolving role of journalists and newsrooms.

She has been actively involved in academic events, including organizing the 'Representation of Diversity in Mediated Popular Culture' program and participating in IAMCR. Her presentations cover topics such as journalism in Turkey, media framing, and new media psychology, demonstrating a strong commitment to both research dissemination and critical public discourse.

Sergül Nguyen has also contributed to academic service through editorial roles, such as co-editing the volume Building Trust with Audiences, and has participated in multiple international conferences and collaborative research projects. Her background as a former CNN Turk correspondent and corporate communications professional at Sabanci enriches her scholarly work with practical insights into media and organizational dynamics.

She is associated with research teams focusing on journalism, digital media, and responsible organizational communication, contributing to a vibrant academic network across Europe. Her work bridges theory and practice, emphasizing the ethical and societal responsibilities of media and organizations in the digital age.