Joep Hofhuis

Dr. Joep Hofhuis is an Assistant Professor at Erasmus University Rotterdam's Department of Media and Communication (EMC), part of the Erasmus School of History, Culture and Communication (ESHCC). He also holds an Associate Professor position at the Amsterdam School of International Business (AMSIB), Amsterdam University of Applied Sciences. His research focuses on intercultural communication, organizational communication, and cross-cultural psychology, examining topics like diversity communication strategies, media influence on social identities, and intercultural competence in organizations.

Education: PhD in Social and Organizational Psychology from the University of Groningen (2012), specializing in workplace cultural diversity.

External Roles:

• Co-founder and Chair of the Intercultural Communication and Diversity (ICD) division at NeFCA
• Editorial Board Member, International Journal of Intercultural Relations
• Active member of the International Academy for Intercultural Research (IAIR) and IACCP

Research Interests: Interdisciplinary studies at the intersection of communication science, organizational science, and cross-cultural psychology. Key questions include:
1. Organizational diversity communication's impact on stakeholders.
2. Link between intercultural competence and organizational effectiveness.
3. Digital media's role in shaping social identities and diversity perceptions.

Grants & Awards:

• NWO SSH Open Competition XS Grant (2023)
• Innovation Project Grant (CLI, 2021)
• Research Fellowship (CLI, 2018)

Labs/Teams: Associated with ERMeCHS research clusters and the ROCCS initiative (Responsible Organizations, Communication, Change & Society).