معرفی
Gerard A. Athaide is a Professor of Marketing at the Sellinger School of Business, Loyola University Maryland, and a Research Fellow at the Snyder Innovation Management Center, Syracuse University. His work bridges innovation management, digital transformation, and new product development.
Education:
- Ph.D., Syracuse University
Gerard’s research explores the commercialization of technology-based innovations, seller-buyer relationships in product development, and brand naming strategies. His publications span journals like the Journal of Product Innovation Management and European Journal of Marketing.
His recent articles focus on digital technologies in marketing innovation, customer heterogeneity in competitive strategies, and customer experience metrics. These works reflect interdisciplinary themes in business analytics, strategic management, and empirical methodologies.
Scientific Awards:
- Faculty Award for Excellence in Graduate Teaching (2019)
- Harry W. Rogers III Distinguished Teacher of the Year award (2010)
Gerard has taught undergraduate, graduate, and Executive MBA courses in innovation management and technology leadership. He is affiliated with the Snyder Innovation Management Center, advancing research on innovation frameworks and their practical applications.
