Qiyu Zhang

Qiyu Zhang is a Professor of Marketing at the Sellinger School of Business, Loyola University Maryland, holding a doctoral degree in marketing alongside graduate and undergraduate credentials in statistics and finance. His research develops strategic marketing frameworks across customer experience, user-generated content, social media influencers, and new product contexts, with publications in top-tier journals. An acclaimed educator, he has received Loyola's highest teaching honor—the Harry W. Rodgers III Distinguished Teacher of the Year Award—and multiple EMBA teaching accolades.

His academic foundation includes:

• Ph.D. in Marketing from the University of Georgia
• M.S. in Statistics from the University of Georgia
• B.S. in Finance from Fudan University

Dr. Zhang's scholarship centers on optimizing marketing effectiveness through customer experience management, electronic word-of-mouth analysis, and new product development strategies. His work bridges theoretical rigor with practical applications, examining financial impacts of CX initiatives, social media influence dynamics, and buyer-seller relationship contingencies. Recognized by the Marketing Science Institute and Wharton School’s Interactive Media Center, his research addresses critical gaps in marketing ROI measurement and digital consumer behavior.

His publication portfolio reveals consistent focus on customer-centric metrics, with recent work emphasizing financial linkages of experience management and contextual factors in online review effectiveness. Earlier studies pioneered frameworks for new product development relationships and consumer review helpfulness predictors, demonstrating longitudinal commitment to marketing strategy innovation.

Key honors include:

• Harry W. Rodgers III Distinguished Teacher of the Year (2021)
• Three-time Executive MBA "Most Valued Professor" (2016, 2012, 2011)
• Dean's Teaching Excellence Award (2011)
• Alpha Sigma Nu and Beta Gamma Sigma honor society memberships

Dr. Zhang delivers award-winning instruction in marketing management, customer management, and strategy across undergraduate, graduate, and executive programs. His courses—featured in The Baltimore Sun—combine academic depth with industry relevance, earning consistent student acclaim. While specific grant details aren't publicized, his research has institutional support from entities like the Marketing Science Institute, reflecting scholarly impact in marketing science and business education.