Magda Hassan

Dr. Magda Hassan is an Assistant Professor at Alliance Manchester Business School (University of Manchester) since 2018. Previously, she held academic roles at Warwick Business School and Cambridge Judge Business School. She holds a PhD and MPhil in Management Studies from Cambridge Judge Business School. Her research focuses on marketing strategies in informal/emerging markets, micro-entrepreneurship, and big data applications, addressing topics like gender roles, digital supply chains, and access inequality. She has secured over £160,000 in research funding and received prestigious awards including the Worshipful Company of Marketors Best Doctoral Dissertation Award (2015) and the Albert Page Best Professional Paper Award (2018).

Teaching responsibilities include undergraduate/postgraduate courses on Marketing Management, ESG/CSR, and International Marketing. She champions inclusive education, recognized through a Higher Education Academy Fellowship. Administrative roles include Associate Head of Social Responsibility and Interim Associate Head for Equality, Diversity, and Inclusion at Alliance Manchester Business School.

• Research Expertise: Better Marketing for a Better World (BMBW), Randomized Control Trials, Empirical Modelling, Gender Studies
• Key Contributions: Over £160k in research grants, 4 peer-reviewed articles, and media commentary on post-crisis economic recovery.

PhD supervision focuses on candidates with quantitative skills (Stata/R) and interests in informal markets, emerging economies, and global societal challenges linked to UN SDGs.