معرفی
Dr Zizhou Peng is an Assistant Professor in Marketing at the University of Birmingham's Birmingham Business School, joining in September 2024. He previously served as a Lecturer in Marketing at Greenwich Business School. He holds a PhD in Business & Management, an MSc in Business Analytics from Warwick Business School, and a BSc in Geophysics from the University of Edinburgh.
- PhD in Business & Management, Warwick Business School, 2019–2024
- MSc in Business Analytics, Warwick Business School, 2018–2019
- BSc in Geophysics, University of Edinburgh, 2013–2018
His research centers on consumer digital engagement, content marketing, and Human-AI interactions, with a strong focus on analyzing unstructured data such as text, image, and video using empirical quantitative methods. He explores how creative elements in brand-generated social media content influence consumer decision-making, the role of Generative AI in enhancing content creativity, and how brand logo design affects consumer perceptions of brand competency and luxury. His work aligns with the research themes of Marketing Analytics and Behavioural Science, and Analytical Marketing Insights.
Dr Peng has presented his research at major academic conferences including the Association for Consumer Research (ACR), the Society for Consumer Psychology (SCP), and the Midlands Graduate School Conference (MGS), reflecting his active engagement in the marketing and consumer behavior research community.
There are no listed scientific awards or publications in the provided text.
Dr Peng advises no named students in the available information and there is no mention of grant funding or specific research projects beyond his thematic interests. He is not noted as part of any formal lab or research team, though his work contributes to analytical marketing research initiatives within the department.
