معرفی
Anastasia STATHOPOULOU is a Professor of Marketing at SKEMA Business School (France) since 2024, previously holding positions at International University of Monaco and Birkbeck, University of London. She holds a PhD in Marketing from Bayes Business School (2013) and a Habilitation à Diriger des Recherches from Université Grenoble Alpes (2025). Her research focuses on luxury consumption, cross-cultural marketing, social media engagement, and privacy in commerce. Key themes include cultural influences on consumer behavior, luxury branding, and the role of digital platforms in B2B and educational contexts.
Her work explores how cultural values shape perceptions of luxury and privacy, with studies on loyalty programs, social media’s role in education, and ethical consumerism. Notable contributions include analyses of B2B social media engagement strategies, shared luxury services, and the interplay between team identification and sports corruption. She is affiliated with the Transformation Research Center and Marketing Interactions at SKEMA. Her research bridges theoretical frameworks with practical implications for global marketing strategies.
