Gry Agerup

Gry Agerup is an Assistant Professor in the Department of Marketing at Kristiania University of Applied Sciences. She is affiliated with the School of Communication, Leadership and Marketing within the institution. Her academic focus combines over 25 years of industry experience with academic roles.

Education:

• Master’s degree in Marketing from the University of Westminster
• Bachelor’s degree in Business Management & Information Technology from the University of Maryland

Research Interests: Relationship marketing specialization, particularly in customer loyalty programs, customer engagement strategies, and B2B/B2C customer program development. Expertise spans marketing communication, digital marketing strategy, and market strategy formulation.

Professional Background: Extensive industry experience at Shell, Microsoft, and Posten, focusing on marketing departments where she led customer program implementation, product launches, and market strategy development.