Anders M. Mamen

Anders M. Mamen serves as a Lecturer at the Department of Marketing within Kristiania University College's School of Communication, Leadership and Marketing, where he directs the Bachelor of Administration and Management online program and teaches marketing, pricing strategy, and market analysis courses. His industry-academia bridge leverages extensive corporate experience to deliver practical business education.

His academic credentials include:

• Civil Marketing degree from BI Norwegian School of Business
• Cand.merc. in Marketing from the University of Southeast Norway
• MBA from Warwick Business School

Specializing in integrated marketing disciplines, Mamen's expertise spans Marketing Communication, Branding, Consumer Behavior, Digital Marketing, B2B Marketing, and Pricing Strategies. His industry-tested approach emphasizes real-world applications in market analysis, customer loyalty systems, and strategic product development for Norwegian enterprises.

Professional recognition includes:

• Market Analyst of the Year award from the Strategy and Analysis Association (2014)
• Honorary Membership in the Strategy and Analysis Association (2021)

Prior to academia, Mamen advised Norway's top corporations at Kantar (TNS Gallup) on branding and pricing strategies, with earlier roles at Microsoft and Telia establishing his foundation in technology-driven market solutions. His corporate consultancy directly informs curriculum development and industry-relevant teaching methodologies.