Anders Mamen

Anders Mamen is an Assistant Professor and study program leader for the online bachelor's degree in administration and management at Kristiania University of Applied Sciences. He teaches marketing, pricing strategy, and market analysis within the Department of Marketing. His professional background includes roles as a market researcher at Kantar (TNS Gallup), advisor to Norwegian companies on marketing strategies, and prior experience at Microsoft and Telia.

• Education:
• Master of Marketing Management from BI Norwegian Business School
• MSc in Marketing from the University of Southeast Norway
• MBA from Warwick Business School

His research expertise spans marketing communication, branding, consumer behavior, digital marketing strategies, B2B marketing, pricing strategies, and product development. He has received notable industry recognition including the Market Analyst of the Year award and honorary membership in the Strategy and Analysis Association.

No specific articles or grants are listed in the provided text.