معرفی
Gauri Misra is a Lecturer in Marketing Communications at Bournemouth University, Faculty of Media and Communication. Her academic work bridges marketing and international development, with a strong focus on socially responsible and inclusive practices. She is actively engaged in research, teaching, and academic outreach.
Research Interests:
Gauri's research explores how marketing can be made more socially sustainable and responsive to marginalised consumers, particularly at the Bottom of the Pyramid (BOP). She investigates the role of Multinational Corporations (MNCs) in promoting inclusive development through responsible product innovation and marketing communications. Her work is grounded in transformative consumer research and qualitative methodologies, aiming to reconceptualise corporate responsibility and address market imperfections that affect vulnerable populations.
Publication Trends:
Her recent publications reflect a consistent focus on BOP markets, responsible marketing, and consumer well-being in developing contexts. They examine MNC strategies, inclusive growth, and the ethical dimensions of marketing to vulnerable consumers, aligning with global sustainability goals.
- Scientific Awards: No awards listed.
Advising and Grants:
There is no public information indicating current or past PhD or Master’s students under her supervision. While no specific grants are mentioned, her research aligns with impactful interdisciplinary themes that may attract funding related to sustainable development and responsible business.
Labs and Research Teams:
Gauri Misra is not explicitly affiliated with a named lab or research centre in the provided text. However, her work contributes to broader academic networks focused on macromarketing, public policy, and sustainable development, as evidenced by her conference participation and peer reviewing activities.
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