معرفی
Dr. Murad Canbulut is a Lecturer in Marketing at De Montfort University, affiliated with the School of Leadership, Management and Marketing within Leicester Castle Business School. His academic and teaching work focuses on ethical, social, and sustainable dimensions of marketing.
Research Interests:
- Consumer Behaviour
- Social Marketing
- Marketing Ethics
- Disability Studies and Marginalised Consumer Groups
- Sustainability and Sustainable Development Goals (SDGs)
- Social Entrepreneurship
His research explores how marketing can contribute to societal well-being, particularly for vulnerable populations, and investigates topics such as labeling, identity, and digital mindfulness. Recent publications examine the shift from FOMO to JOMO and systemic rural development in Türkiye.
Publication Trends: His scholarly output over the past decade reflects a consistent focus on transformative and socially responsible consumer research, with increasing attention to mindfulness, inclusion, and sustainability. Articles span journals in business, consumer affairs, and development studies, demonstrating interdisciplinary engagement.
Teaching and Professional Engagement: Dr. Canbulut teaches core marketing courses at both undergraduate and postgraduate levels, including Marketing Strategy, Consumer Behavior, Business Ethics, and Sustainability Management. He also delivers industry training on ethics and customer experience. He has presented at major international conferences such as the Macromarketing Conference, Lancaster Disability Studies Conference, and Social Enterprise World Forum.
Research Projects:
- The Place of People with Disabilities in Higher Education: Barrier-Free Master's Program for the Visually Impaired Individuals (2022–2023)
- Emerging Role of Higher Education Institutions in Advancing DEI Initiatives (2023)
Education:
- PhD in Marketing, Izmir University of Economics
- MBA
- BA
