معرفی
Shelton Giwa is a Senior Lecturer and Subject Lead in Marketing at De Montfort University, affiliated with the Leicester Castle Business School under the Faculty of Business and Law. He holds a PhD in Digital Marketing & Consumer Culture and actively contributes to teaching, research, and academic leadership.
Education:
- PhD in Digital Marketing & Consumer Culture, De Montfort University (2018)
- MSc in Strategic Marketing, De Montfort University (2013)
- MA in Education, De Montfort University (2018)
- PGCert HE, De Montfort University (2017)
- BA (Hons) in Marketing, De Montfort University (2012)
Shelton's research lies at the intersection of digital marketing, consumer culture, and pedagogy. His work explores how mobile technologies, location-based services, and social media shape consumer behavior and educational experiences. He investigates themes such as consumer privacy, mobile learning, and the rise of ‘edusumers’—students as active consumers of education.
The trend in his recent publications shows a strong focus on location-based services (LBS) and mobile-enhanced learning, using qualitative methods like netnography. His research spans marketing, consumer behavior, and educational innovation, reflecting a dual expertise in both academic disciplines.
Scientific Awards and Recognitions:
- Best MSc Student Performance (2013)
- Highflyers PhD Scholarship (2014)
- Staff Development Scholarships for PGCert HE and MA Education
- Two Vice-Chancellor’s Commendation Letters for Teaching Excellence (2018)
Shelton is actively involved in academic service, including supervising a DBA student researching social media impact in Nigerian SMEs. He has served as an external examiner for the University of Lincoln and Staffordshire University, and as a reviewer for the Asia Pacific Journal of Marketing and Logistics. He has led a team of 36 academics in the Marketing section, demonstrating strong leadership and administrative capability.
He is a member of the Academy of Marketing, Macro Marketing Society, and Chartered Institute of Marketing (CIM), and holds SFHEA and MCIM professional certifications. His work bridges research, teaching innovation, and academic leadership.
