Eileen Conlan

Eileen Conlan is a Senior Lecturer at the School of Business and Creative Industries, University of the West of Scotland. She holds Chartered Manager (FCMI) and Chartered Marketer (MCIM) statuses, with a first-class honours degree in Marketing. Her research focuses on digital transformation, service quality, consumer behavior, and sustainable consumption patterns. She is currently pursuing a PhD investigating digital technology's impact on customer service and leadership styles.

Eileen has extensive industry experience in transport and promotional merchandise sectors, collaborating with companies like Orb Group and SPSEU. Her work aligns with UN Sustainable Development Goals, particularly addressing environmental sustainability through green consumption studies. She has authored over 15 conference papers and articles on topics ranging from social media in education to SME digital adoption challenges.

Notable projects include a netnography study on green consumption perceptions and a systematic review of sustainable consumer behavior literature. She actively bridges academia and industry through initiatives like the mKTP project, enhancing practical skill integration in marketing education. Eileen also advises on digital transformation strategies for businesses seeking customer relationship efficiencies.