Sarah Evans-Howe

Sarah Evans-Howe is a Lecturer in Marketing at Saïd Business School, University of Oxford. She brings extensive professional experience from hotel management roles at Intercontinental Hotels Group, Small Luxury Hotels of the World, Relais Chateaux, and Historic House Hotels, along with diverse service industry background in theme parks, civil funeral services, education, and local government. Previously, she served as Programme Director of the MSc Strategic Marketing and Customer Experience Management at the University of Buckingham, where she taught undergraduate/postgraduate modules and supervised dissertations.

Her research explores temporality in experiential consumption, service excellence, and digital consumer interactions. Current focus includes completing her book: The role of temporality in experiential consumption: Why time matters to customers, which extends her doctoral work on luxury consumption and social media complaint behaviors.

Professional recognition includes:

• Fellow of Advance HE
• Member of Chartered Institute of Marketing
• Member of Academy of Marketing

Teaching emphasizes critical thinking through interactive methods across marketing/management courses. She mentors students as dissertation supervisor and external examiner while contributing as peer reviewer for Qualitative Market Research Journal and International Journal of Contemporary Hospitality Management.