معرفی
Professor Katy Mason is based at Lancaster University Management School (Department of Entrepreneurship and Strategy). Her work focuses on the making and shaping of moral markets through collaborative innovation, aiming to co-design sustainable economic systems that protect planetary boundaries.
- President of the British Academy of Management
- Former Associate Dean for Research (2020-2023)
- Collaborates with organizations like Rolls-Royce, Microsoft, and Stevenage Bioscience Catalyst
Research Themes:
- Market-making practices in health, food, and BoP (Bottom of the Pyramid) markets
- Business model innovation for cross-organizational coordination
- 5G-enabled digital infrastructure in rural communities
- Role of corporate identity in socio-material market shaping
Scientific Awards:
- British Academy of Management President
- Fellow of British Academy of Management and Academy of Social Sciences
- Cabinet Office Policy Fellow and Chartered Companion of CMI
Teaching & Leadership: Directed the MSc Marketing program (2015-), teaches marketing innovation at undergraduate/graduate levels, and mentors ethnographic research projects in market practices.
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