معرفی
Professor Katy Mason is PVC Dean at the University of Salford's Salford Business School and President of the British Academy of Management. With a distinguished career spanning multiple prestigious institutions, she has established herself as a leading scholar in market studies and moral markets research. Her work focuses on collaborative innovation systems designed to co-create markets that benefit people and the planet while respecting planetary boundaries.
Her research interests include Ethnography, Management Practices, Market Studies, Moral Markets, Practice Theory, and Sustainable Business. Professor Mason has published extensively in top journals including Journal of Management Studies, Organization Studies, and British Journal of Management, with 45 research outputs spanning from 2012 to 2025. Her recent work explores digital methodologies, cyber-physical marketization, and the role of universities in addressing climate change.
Professor Mason's publications reveal a consistent focus on how markets are made, shaped, and transformed through collaborative processes. Her work spans diverse contexts from electric vehicle infrastructure to rural 5G implementation, always with an eye toward creating markets that generate social, environmental and economic value. She has made significant contributions to understanding market infrastructures, market-referencing practices, and the institutional work required to operate in subsistence marketplaces.
- Fellow of the British Academy of Management (FBAM)
- Fellow of the Academy of Social Science (FAcSS)
- Chartered Companion of the Chartered Management Institute (CCMI)
- Cabinet Office Policy Fellow
As an academic leader, Professor Mason has served as Associate Dean for Research at Lancaster University Management School and currently as PVC Dean at the University of Salford. She contributes to multiple editorial boards including Management Learning, Industrial Marketing Management, Journal of Management Studies, and the British Journal of Management. Her leadership extends to policy impact, where she explores how business schools can create 'Paradox Boxes' to facilitate academic-policy interactions that address societal challenges.
Professor Mason leads research that directly contributes to multiple UN Sustainable Development Goals, particularly those related to quality education, gender equality, sustainable economic growth, innovation, sustainable cities, responsible consumption, and global partnerships. Her current work with organizations like Rolls-Royce, Microsoft, and government bodies demonstrates the practical impact of her theoretical contributions to market studies.
