معرفی
Katy Mason is a Professor at Lancaster University's Management School, with a focus on understanding how markets are shaped through management practices, particularly in contexts like healthcare, food systems, and Bottom of the Pyramid (BoP) markets. Her work bridges theoretical market studies with practical applications through collaborations with organizations such as Rolls-Royce, Microsoft, and the Cabinet Office.
- President, British Academy of Management
- Fellow of the British Academy of Management
- Fellow of the Academy of Social Science
Her research explores market-making practices, emphasizing the role of innovation, business models, and policy interventions in transforming markets. Current projects include building digital market infrastructures using 5G for rural communities and studying the co-evolution of supplier relationships with business models.
- Supervises 4 postgraduate research students
- Recipient of grants from AIM, ESRC, and Fundação para a Ciência e Tecnologia
She engages in guest lectures and previously led the MSc Marketing program at Lancaster University, contributing to curriculum development and student mentorship.
