Ankita Misra

Ankita Misra is a Lecturer in the Department of Marketing at Monash University's School of Business, where she actively contributes to research and teaching in digital consumer behavior, sustainability, and ethics in marketing. She is currently accepting PhD students and is involved in leading-edge research projects focused on sustainability and digital transformation.

Education:

• PhD in Marketing Management, Indian Institute of Management Lucknow (awarded 2 Apr 2022)
• Post Graduate Diploma in Management, Indian Institute of Management Lucknow (awarded 17 Mar 2007)
• Bachelor of Technology in Electronics Engineering, Uttar Pradesh Technical University (awarded 7 Jul 2004)

Her research focuses on consumer interaction with technology, including online consumer behavior, e-commerce, m-commerce, social media marketing, and DEI in digital spaces. She explores how ethical considerations, sustainability, and digital platforms shape modern consumer decisions. Her work bridges academic rigor with real-world applications, informed by prior industry experience at Procter & Gamble, Cognizant, and COURTS Malaysia.

The recent trend in her publications (2019–2024) reflects a strong focus on digital consumer behavior, influencer marketing, sustainability in emerging markets, and ethical technology use. Her work spans journal articles, book chapters, and conference contributions, often applying behavioral models to digital contexts. She integrates themes of social responsibility, digital equity, and innovation in consumer-facing technologies.

Scientific Awards:

• First Runner-up, TransformED 2023: Gen AI x Assessment Competition Award (12 Dec 2023)

Ankita is actively involved in research grants and projects, currently serving as a Chief Investigator on a 2025 sustainability-focused project examining case studies of UNGC Malaysia Business member companies. She also mentors students and contributes to academic and public discourse through lectures and community engagements, including public talks on gamification, GenAI, and consumer behavior in real estate and public health.

Labs, Teams, and Collaborations:
She collaborates with researchers across disciplines, including Nasir, Rassiah, Hui Ping, and Selvachandran, in sustainability and business ethics research. Her participation in multi-institutional case study publications and public forums highlights her role in academic and industry-facing teams focused on innovation and responsible marketing.