معرفی
Savita Hanspal is an Associate Professor in Business Administration at the State University of New York at Potsdam, specializing in marketing education and research. She teaches undergraduate and graduate courses both in-person and online, including Digital and Social Media Marketing, Marketing Research, and Global Marketing Management. Her pedagogical philosophy emphasizes experiential learning and real-world application to cultivate empathetic, skilled professionals.
- Education: PhD in Marketing (University of Delhi), M.Phil in Marketing (University of Delhi), M.COM (University of Delhi), B.COM (Honors) (Shri Ram College of Commerce)
Her research spans consumer behavior, sustainable consumption, digital marketing, and business ethics. Recent work includes analyzing consumer preferences for healthy products and the impact of social media on business-to-business interactions. Earlier studies focused on packaging, media planning, and plastic money regulation in India.
Peer-reviewed publications highlight trends in consumer psychology, ethical marketing, and globalization's effects on Indian markets. She has contributed to academic discourse through book chapters on topics like consumer rights, plastic money regulation, and globalization's impact on Indian consumerism.
Hanspal has held leadership roles in organizations like the Women’s Leadership Initiative and NYCRAMA, contributing expertise in research, analytics, and corporate communication. She has also served on committees for consumer policy and standards in India.
