معرفی
Rajita Varma serves as Assistant Professor of Marketing in the School of Management at Binghamton University, specializing in empirical research on marketing leadership structures and cross-functional dynamics.
Her academic credentials include:
- PhD in Marketing from Indian School of Business (2024)
- MSc in International Marketing from King’s College London
- MA in Economics from University of Hyderabad, India
- BA in Economics from Lady Shri Ram College, Delhi University
Her research investigates how marketing management team composition—including gender diversity, human capital distribution, and political orientation—impacts organizational outcomes through causal inference methodologies and simulation-based experiments. She bridges marketing strategy with financial performance metrics and examines human capital dynamics within executive teams.
Teaching focuses on Data-Driven Marketing and Marketing Research methodologies.
No scientific awards were documented in source materials.
Professional background includes prior industry experience as an analyst at HSBC, though specific advising roles, grant funding, or laboratory affiliations remain unreported in available documentation.
