معرفی
Gaurav Sabnis is an Associate Professor at the School of Business, Stevens Institute of Technology. He holds a PhD in Marketing from Penn State University, an MBA from the Indian Institute of Management Lucknow, and a BE in Electronics and Telecommunications from the College of Engineering Pune. His research focuses on empirical modeling of marketing strategy, sales force management, online user-generated content, and competition dynamics in digital platforms.
Key awards include the Runner-up Best ISR Paper in 2016 for his work on fake reviews in the hotel industry. He has held industry roles such as Channel Manager at IBM (2004–2006). Institutional service includes roles like Tenure Track Marketing Search Chair and member of the Promotion & Tenure Committee. He is affiliated with professional societies like the American Marketing Association (AMA) and INFORMS.
His research spans social media impact on news viewership, viral content dynamics, and customization in open design communities. Recent work explores how digital platforms reshape traditional media and consumer behavior in financial markets. Publications emphasize interdisciplinary approaches blending marketing, information systems, and behavioral economics.
