معرفی
Dr. S. Michele Maletta is an Assistant Professor of Marketing at Flagler College's School of Business, where she teaches courses such as Principles of Sales, Consumer Behavior, and Sales Force Management. With a Doctorate of Business (DBA) from the University of Florida and an M.B.A from Georgia Southern University, she brings over 25 years of professional experience in Marketing, Sales, and Accounting from companies like IBM, Dixie Crystals, and Medical Financial Software to her academic role.
- Doctorate in Business Administration (DBA), University of Florida
- M.B.A, Georgia Southern University
Dr. Maletta’s research focuses on Virality and Generation Z, Sustainable Marketing, Social Media, College Enrollment Rates, and Supply Chain Transparency Strategies. Her international experience, gained from traveling to over 45 countries, informs her teaching by emphasizing cultural understanding, market research, and consumer behavior in global contexts.
- Dean’s Award for Excellence in Teaching
Her dissertation, Persistence and Stickiness of Viral Marketing Content: Elongating the Effects of Viral Content Online, highlights her interest in digital marketing trends. She integrates practical insights from her career and global travels into classroom discussions, aiming to prepare students for profitable and fulfilling careers.
