معرفی
Dr. Filipa Fernandes is a Professor at European University and a Visiting Professor at ISM (International School of Management). She holds a Ph.D. in Management, Marketing, and Economics from Complutense University of Madrid/King Juan Carlos University, awarded with Summa Cum Laude. Her expertise spans Digital Marketing Strategy, Retail Metaverse, CRM, Business Development, and AI-driven innovation. She has over two decades of industry experience, starting at Young & Rubicam and progressing through leadership roles at firms like Novartis, Tech Data, and SES Spar Shopping Centers in Austria.
- Education: Business Administration (ISCTE, Portugal), Mini-MBA (Indeg/ISCTE), Ph.D. (Spain).
- Professional Experience: Managing Director of Expansion Labs International, a global consultancy serving retailers and investors like Spar Group and Salsa Jeans.
Her research focuses on Retail Metaverse integration, Digital Metrics, and strategic innovation in fashion and real estate sectors. She is an active jury member for international Retail Awards and a member of key industry associations.
Labs/Teams: Leads Expansion Labs International, specializing in digital growth strategies for global retailers and real estate developers.
