معرفی
Pedro Esteves is an Invited Assistant Professor at ISCTE - University Institute of Lisbon, where he teaches courses such as Commercial Negotiation, Business Marketing Project, and topics related to Placebranding. His career spans academia, corporate training, and executive leadership, with notable roles in marketing and sales at companies like Sanofi, Roche, and Novartis. He coordinates the Marketing and Digital Marketing course and has guided numerous Master's dissertations and final projects.
- Bachelor's Degree in Economics, Technical University of Lisbon (1980)
- Master in Shipping Management, Cambridge (1985)
- Certifications in strategic selling and cockpit management
Research Interests: His work focuses on Marketing Management, Sales Force Management, and Commercial Negotiation, with applications in the Pharmaceutical Industry and Digital Marketing. He explores Placebranding and Strategic Marketing in hypercompetitive environments, reflecting trends in post-COVID-19 management.
Academic Contributions: As an educator, he has supervised 18 Master's projects, including analyses of CRM implementation, sponsorship impact, and rural tourism strategies. He co-authored the book Post-COVID-19 Management, addressing contemporary business challenges.
Professional Experience: Esteves served as Executive Director of Marketing at Future Cast Lab and held leadership roles in companies like 3D Cities SA, Mind Capital SA, and Tracy International. His corporate training expertise spans strategic selling, operational strategy, and business creation.
