معرفی
Elizabeth Silva Fernandes is a Guest Assistant Professor (20% part-time) at the Polytechnic Institute of Viana do Castelo (IPVC), teaching Data Analysis and Mathematics in Logistics and Marketing programs. She is also an Associate Researcher at ISTAR-Iscte, focusing on Information Systems research. Her academic career spans institutions including ISCTE-IUL (PhD in Information Science and Technology, 2023), University of Porto (Bachelor’s and Master’s in Applied Mathematics and Data Analysis), and Instituto de Empresa (Certification in Data Strategy and Governance).
Her research areas include:
- Data Science applications in business and media
- Machine Learning for customer churn modeling and retention
- AI in news personalization and recommendation systems
- Data governance frameworks for value-driven organizational culture
- Digital transformation in journalism and communication
- Decision support systems using open and organizational data
She has applied these methodologies across sectors like Social Communication, Marketing, Tourism, Retail, and Industry. Her 15 most recent publications demonstrate expertise in combining machine learning with business strategy, particularly in media and hospitality industries.
Professional experience highlights:
- Data and Audience Analysis Manager at Jornal Público (2017-2022)
- Director of Reporting & Analytics at Kantar Business Services (2022-2025)
- Consulting for Facebook Journalism Project's Audience Analytics Accelerator LATAM
She has mentored two Master’s students and presented research at events like CDO Summit (Malaga), CENTERIS (2023), and INMA summits. While no explicit awards are mentioned, her work appears in Q1 journals (Journal of Media Business Studies, Expert Systems with Applications) and conferences.
