معرفی
Sérgio Moro is a Full Professor at ISCTE - University Institute of Lisbon, where he serves as Director of the School of Technologies and Architecture starting January 2025. He is affiliated with the Department of Information Science and Technology and is an Integrated Researcher at ISTAR-Iscte, the Research Center in Information Sciences, Technologies and Architecture. He was previously Deputy Director of the Department and Vice-President of the Scientific Council of ISCTE (2023–2025). In 2024, he was appointed Honorary Professor at the University of Jordan.
His academic qualifications include:
- Bachelor’s in Computer and Informatics Engineering from Instituto Superior Técnico, University of Lisbon (2003)
- Master’s in Information Systems Management from ISCTE-IUL (2011)
- PhD in Information Science and Technology from ISCTE-IUL (2015)
- Habilitation (Aggregation) in Information Science and Technology (2019)
Sérgio Moro’s research focuses on data-driven decision-making, particularly in Business Intelligence, Data Mining, and Decision Support Systems. His work bridges technical data science with practical applications in Marketing, Banking, and Tourism. He applies advanced analytics to solve real-world problems such as customer churn prediction, credit risk modeling, fraud detection, and dynamic pricing in hospitality.
His publication trends reflect a strong interdisciplinary approach, combining Information Systems with domain-specific insights in Marketing and Tourism. His recent articles emphasize hybrid models integrating machine learning with business rules, spatial data mining for tourism planning, and big data analytics in financial and service sectors. The consistent theme is leveraging data to enhance organizational intelligence and strategic decisions.
His scientific recognition includes:
- Ranked among the top 2% of researchers worldwide (Scopus-based study, since 2020)
- Honorary Professor, University of Jordan (2024)
- Associate Editor, Expert Systems (Wiley, Q2)
- Former Editorial Board member, Tourism Management Perspectives (Q1)
Sérgio has played a pivotal role in academic leadership and student guidance. He was the first Director of the Master’s in Data Science (2020–2024) and the Bachelor’s in Digital Technologies and Artificial Intelligence (2022–2024) at ISCTE. He has advised numerous students and led curriculum development in data science education. While specific grants are not listed, his extensive publication record in high-impact journals (96 peer-reviewed, 67 in Q1) suggests sustained research funding and project leadership. His industry background at Banco Montepio (2001–2016) as Business Intelligence and Analytics Coordinator further strengthens his applied research profile.
He is actively involved in research through ISTAR-Iscte, where he contributes to interdisciplinary projects at the intersection of data science, information systems, and societal applications. His work integrates technical innovation with strategic decision-making frameworks, positioning him as a key figure in applied data science in Europe.