معرفی
Alessandro Pinheiro is an Invited Assistant Professor in the Department of Information Science and Technology at ISCTE-University Institute of Lisbon (ISCTE-IUL), where he teaches courses such as Computer Science for Economists and Management Information Technology. He also holds an Assistant Professor position in Computer Engineering programs at the Autonomous University of Lisbon (UAL) and the Higher Institute of Advanced Technologies (ISTEC). His research is conducted under the ISTAR-Iscte Research Center in Information Sciences, Technologies and Architecture.
- PhD in Information Sciences and Technologies, ISCTE-University Institute of Lisbon (2019–2023)
- Master's degree in Business Administration, UNIGRANRIO/University of Greater Rio (2012–2014)
- Postgraduate studies in Marketing, UCAM/Cândido Mendes University (2004–2005)
- Bachelor's degree in Business Administration, SIMONSEN/Simonsen Integrated Colleges (1999–2003)
His research centers on technology acceptance, digital marketing, and consumer behavior in digital environments, with a focus on online gaming, the metaverse, and adult engagement with emerging technologies. He applies meta-analytic and conceptual modeling approaches to understand user perceptions and behaviors.
The recent publications highlight a strong thematic focus on the metaverse and digital gaming, exploring how users perceive virtual worlds, socialize in digital games like FIFA, and experience emotional and cognitive engagement. His work spans both technical and social dimensions, appearing in Q1 and Q2 journals such as Computers and Informatics, and at conferences like CAPSI, CISTI, and FCSIT.
Alessandro has contributed to the academic community through peer-reviewed journal articles and conference proceedings, accumulating over 50 citations on Google Scholar. His work reflects interdisciplinary collaboration, particularly with researchers like M. Cruz, A. Oliveira, and B. Alturas.
- Supervised one Master's dissertation: Virtually Immersed: To Feel or Not to Feel Lonely When Playing Online (David Fernandes Rosa, 2024)
He is affiliated with research platforms including ORCID, Scopus, Google Scholar, and ScienceVitae, and actively contributes to the academic discourse in information systems and digital behavior. His work bridges business administration with information technology, promoting a holistic understanding of digital transformation in society.
