Fang Wu

Fang Wu is a Clinical Professor of Management at the Naveen Jindal School of Management, University of Texas at Dallas. She holds a PhD in Marketing from the University of Texas at Austin (2001) and a B.A. in International Business from the University of International Business and Economics, China (1995). Her research focuses on marketing knowledge management in innovations, interfirm learning, and international relationship management.

Her work explores strategic flexibility in knowledge utilization, cross-cultural buyer-supplier dynamics, and technology adoption challenges. She has published in top-tier journals like Journal of International Business Studies and Industrial Marketing Management. Over 20 years, she has received multiple academic honors including the 2003 Outstanding Paper Award and teaching commendations.

Wu has advised on doctoral dissertations, served as a reviewer for journals like Marketing Theory and Journal of International Business Studies, and contributed to curriculum development in MBA programs. Her research projects include studies on new product alliances, open source incentives, and e-procurement strategies.