David Jaud

Dr David Jaud is a Senior Lecturer in Marketing and Wine Business at the University of Adelaide's Adelaide Business School, part of the Faculty of Arts, Business, Law and Economics. He serves as the Wine Business Program Director and has significant industry experience in the French wine sector. His research focuses on consumer behavior in wine and food contexts, particularly label design impacts, consumer wellbeing, and responsible consumption patterns. He has published in journals like European Journal of Marketing and Journal of Consumer Behaviour. Dr Jaud actively supervises postgraduate research as a co-supervisor, currently guiding Miss Cassidy Lia Shaw's PhD on 'Vice or Virtue: Examining the Factors Influencing the Adoption of NOLO Wines and Plant-Based Meats'.

• Professional Activities: Board Member of the Academy of Wine Business Research (AWBR) Steering Committee since 2024
• Teaching: Courses include Marketing for Wine Business and Research Project in Marketing and Wine Business
• Key Research Themes: Label design psychology, cross-modal sensory effects, youth consumption patterns, and authenticity in marketing

His 2025 publications explore topics like embossed label effects, rosé wine color perception, and authenticity's role in curbing risky drinking behaviors, reflecting a focus on both theoretical and applied marketing insights.