معرفی
Dae-Hee Kim is an Associate Professor in the Department of Management and Marketing at the Luter School of Business, Christopher Newport University. His research and teaching focus on marketing, consumer behavior, and digital marketing strategies. He is actively engaged in advancing marketing pedagogy and consumer psychology.
Education:
- Ph.D. in Mass Communication, University of Florida
- M.A. in Integrated Marketing Communication, Emerson College
- B.A. in History, Hanyang University (South Korea)
His research interests include interactive marketing, brand marketing, consumer psychology, social influence, and marketing pedagogy. He explores how digital platforms shape consumer attitudes and behaviors, particularly in social media and online education contexts.
His recent publications reflect a strong trend in digital marketing, consumer privacy, and educational innovation. Key themes include GDPR and consumer agency, online certifications in marketing education, and social media strategies for branding and engagement. His work bridges theoretical models with practical marketing applications.
Scientific Awards:
- O’Hara Leadership Award, Direct Marketing Association of Washington (2022)
- Outstanding JME Sales Education Article of the Year 2020, SAGE (2021)
- Emerald Literati Network Awards for Excellence: Highly Commended Paper (2016)
- Brout Professorship for 2015-16, Christopher Newport University (2015)
- 2012 Outstanding Graduate Student Teacher, University of Florida (2012)
Dr. Kim has contributed significantly to marketing education and research, particularly in digital and interactive domains. He has received teaching honors and research recognitions, reflecting excellence in both scholarship and pedagogy. While no specific grants are listed, his professorship and awards indicate institutional support and scholarly impact. He advises students in marketing research and consumer behavior, though no named advisees are listed.
He is affiliated with the Luter School of Business and contributes to curriculum development in marketing, particularly in digital and consumer-focused areas. His work in online communities and certification programs highlights a commitment to innovative, accessible education.
