Matt Hettche

Dr. Matt Hettche is a Professor and Department Chair in the Luter School of Business at Christopher Newport University (CNU). He joined CNU in 2009 and actively participates in undergraduate research projects. His roles include overseeing the Department of Management and Marketing and contributing to the Honors Program.

Education:

• Ph.D. in Philosophy, Purdue University
• M.A. in Philosophy, Virginia Polytechnic Institute and State University
• B.A. in English, La Salle University

Dr. Hettche's research focuses on digital marketing, interactive marketing, and marketing ethics, with recent work examining GDPR compliance, consumer privacy calculus, and educational applications of social media platforms. His teaching includes Database Marketing, Digital Marketing, and Marketing Management.

Selected article trends show emphasis on privacy frameworks (2023), social media pedagogy (2012-2023), and college sports promotion (2018). He has presented at conferences like the Association of Marketing Theory and Practice (2019) and Northeast Decision Sciences Institute (2016), addressing topics such as social media marketing and sustainability initiatives.

Contact: matthew.hettche@cnu.edu | Office: Luter Hall 107 | Phone: (757) 594-7692