Shinhye Kim

Shinhye Kim is an Assistant Professor in the Department of Management and Marketing at the Luter School of Business, Christopher Newport University. She holds the endowed title of Albert T. and Sarah F. Brout Professor of Business and teaches courses including Marketing Management, Data Analytics, Marketing Research, Consumer Behavior, and Sales Management.

Education:

• Ph.D. in Marketing, Washington State University
• MS in Marketing Communication, Illinois Institute of Technology
• BBA in Business Administration and Dutch, Hankuk University of Foreign Studies

Her research centers on customer-centric marketing, exploring how customer participation, digital engagement, and social media dynamics influence business model innovation and consumer behavior. She investigates topics such as viral social campaigns, customer co-creation, and the psychological effects of prepayment and incivility in service environments.

Her recent publications span high-impact journals including European Journal of Marketing, Journal of Business Research, and Marketing Letters, with a clear focus on digital marketing strategies, customer relationship management, and responsible business practices. These works reflect a consistent trajectory in understanding modern consumer behavior in digital and service contexts.

Scientific Awards:

• No awards listed in available text.

Shinhye Kim actively contributes to academic and pedagogical advancement in marketing. While no formal advising or grant information is provided, her research output and teaching portfolio suggest strong engagement in scholarly and educational initiatives. She has no apparent lab or research team listed, but her work implies collaboration in areas of digital marketing and consumer behavior research.