معرفی
Dr. Cristina Nistor is an Associate Professor and Clinical Faculty at Chapman University's Argyros College of Business and Economics, affiliated with the Economic Science Institute. Her expertise spans Industrial Organization, Game Theory, and Marketing Strategy. She holds a PhD from MIT, alongside degrees from Bryn Mawr College. Dr. Nistor’s research examines strategic relationships in industries, emphasizing relational contracts and firm behavior. Notably, she won the 2011 Clayton Dissertation Proposal Competition.
- Education:
- B.A. and M.A., Bryn Mawr College
- Ph.D., Massachusetts Institute of Technology
- Affiliations:
- Argyros School of Business and Economics
- Economic Science Institute
Her research interests focus on how firms develop strategic relationships to enhance quality and competitiveness. Recent work explores generative AI in marketing, influencer authenticity, and privacy in digital advertising. Her articles frequently address industry dynamics, alliance management, and sustainability strategies. Dr. Nistor’s awards highlight her impactful contributions to marketing science.
- Key Articles:
- "Maximizing Generative AI Benefits" (2024)
- "Influencer Authenticity: To Grow or Monetize" (2024)
- "Privacy Considerations for Online Advertising" (2022)
Her work bridges theoretical models with empirical analysis, addressing real-world challenges in business strategy and market dynamics. Dr. Nistor also engages in public debates on digital marketing ethics and sustainable practices.
