معرفی
Adithya Pattabhiramaiah is an Associate Professor of Marketing at the Scheller College of Business, Georgia Institute of Technology, where he holds the Sharon A. and David B. Pearce Professorship. His research bridges marketing, business analytics, and public policy, with a focus on digital media, sustainability, and societal impact.
Education:
- Ph.D. in Business Administration, University of Michigan, 2014
- B.E. in Electrical Engineering, National Institute of Technology, Surathkal, India, 2004
His research interests include digital and social media marketing, media monetization, AI/ML applications in marketing, consumer behavior, and the intersection of marketing with public policy, nutrition, and sustainability. He has made significant contributions to understanding how digital engagement, CSR initiatives, and policy changes affect consumer behavior and firm performance.
His recent publications span top journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science. These works explore trends in digital content monetization, paywall strategies, corporate social responsibility, and the societal implications of marketing policies. His research combines rigorous empirical analysis with practical relevance for firms and policymakers.
Scientific Awards and Recognitions:
- MSI Scholar (2024)
- Finalist, Shelby D. Hunt/Harold H. Maynard Award (2022)
- Finalist, AMA Paul E. Green Award (2021)
- Finalist, AMA/MSI H. Paul Root Award (2022)
- Finalist, MSI H. Paul Root Award (2019)
- Winner, MSI Alden G. Clayton Dissertation Competition Award (2013)
- Distinguished Alumni Award, University of Michigan Ross School of Business
Adithya serves as an Associate Editor for both the Journal of Marketing and the Journal of Marketing Research, playing a key role in shaping scholarly discourse. He has taught courses in marketing research, pricing strategy, and AI/ML applications in marketing. Prior to academia, he worked in product development at SAP Labs and Perot Systems, bringing industry experience into his teaching and research. He advises no listed students yet but is actively contributing to editorial leadership, research grants, and interdisciplinary collaborations focused on social impact and sustainable business practices.
He is affiliated with research initiatives in AI/ML, digital marketing, and public policy, and his ongoing work continues to influence both academic and industry understanding of modern marketing challenges.
