معرفی
Adithya Pattabhiramaiah serves as Associate Professor of Marketing at the Scheller College of Business, Georgia Institute of Technology. He joined the institution in August 2014 after completing his Ph.D. in Business Administration from the University of Michigan.
His research spans digital marketing, public policy, and behavioral economics, with recent focus on the economic consequences of traumatic events. Key interests include media monetization strategies, sustainability initiatives, and the intersection of social media with consumer behavior.
His work demonstrates how fatal school shootings trigger measurable economic downturns, with households reducing grocery spending by 2.1% and restaurant expenditures by 8% in affected communities. This research reveals significant geographic variations, with liberal-leaning counties experiencing 2.4% grocery spending declines compared to 1.3% in conservative areas.
Publications appear in premier journals including Marketing Science, Management Science, Journal of Marketing, and Journal of Marketing Research.
His advising and research collaborations focus on real-world policy implications, particularly regarding community recovery mechanisms following traumatic events. Current projects examine trauma-informed business approaches and coordinated economic recovery strategies.
Active in public discourse, he contributes evidence-based analysis to media outlets through The Conversation, with recent work highlighting the $5.4 million average grocery revenue loss per affected county.
