معرفی
Mohammad Zia is an Associate Professor at the Argyros College of Business and Economics, Chapman University. His expertise spans Marketing, Game Theory, and Competitive Strategy, with a focus on digital advertising and consumer search behavior.
Research interests include knowledge spillover, product line strategy, and customer loyalty dynamics in markets. Recent publications analyze budget allocation across platforms, competitor advertising in retail, and the role of consumer-product fit in search-driven markets.
- Game Theory applications in competitive innovation
- Consumer search and digital advertising frameworks
- Strategic differentiation in multi-platform markets
He serves on the editorial board of Marketing Science and collaborates with scholars like Dmitri Kuksov and Matthew Selove.
۰مقاله منتشرشده
