Brooke Reavey

Brooke Reavey is a Professor of Marketing at the Brennan School of Business, Dominican University, where she holds the John and Jeanne Rowe Distinguished Professorship. She serves as Editor-in-Chief of the Journal for Advancement in Marketing Education (JAME) and is the founder and president of the Marketing Research Competition, which connects US students with national brands in practical marketing research settings.

• PhD in Marketing, Drexel University
• MS in Marketing Research, Temple University
• BBA in Marketing, La Salle University

Dr. Reavey's research focuses on the intersection of digital marketing and market research, with particular emphasis on data democratization and privacy issues. Her work explores how businesses can effectively engage with customers in digital environments while respecting privacy concerns and ensuring data accessibility. With seven years of industry experience prior to completing her PhD, she brings practical insights to her academic work and has published in journals including the International Journal of Advertising, Journal of Marketing Education, and Marketing Education Review.

Her recent publications demonstrate a strong focus on marketing education, digital marketing curriculum design, and interaction orientation in business contexts. Dr. Reavey's work bridges theoretical marketing concepts with practical educational applications, particularly in how to prepare students for modern marketing challenges. She has developed frameworks for digital marketing education and examined how interaction orientation affects export performance in B2B contexts.

• John and Jeanne Rowe Distinguished Professorship
• Two-time Fulbright Scholar (Senior Scholar)
• Fulbright Specialist in Romania
• Award-winning teacher and researcher

Dr. Reavey actively contributes to the marketing education community through her role as Editor-in-Chief of JAME and as author of two major textbooks: 'Digital Marketing Foundations and Strategy 5e' (Cengage) and 'Marketing Research 13e' (Wiley). She volunteers with numerous professional organizations including the Insights Association, American Marketing Association's Chicago chapter, Quirk's Media, Direct Selling Educational Foundation, American Association of Public Opinion Researchers, and Direct Effect with the National Postal Forum. Her Marketing Research Competition provides students with valuable hands-on experience working with national brands.