معرفی
Dr. Mark Brown is a Senior Lecturer in Marketing at the School of Business, University of Queensland (UQ Business School). His expertise lies in digital marketing strategy, focusing on challenges firms face in achieving digital sophistication and consumer engagement. As Australia’s first PhD graduate in digital marketing, his research emphasizes meaningful brand-consumer interactions, data privacy, and digital transformation. He has consulted with firms and government bodies in digital marketing strategy and has extensive teaching experience at undergraduate and postgraduate levels.
Research interests include digital marketing strategy, consumer responses to digital communications, data privacy, and brand innovativeness. His work bridges academic theory with industry practice, addressing gaps in branding and organizational effectiveness. Recent publications explore topics like the academic-practitioner gap in marketing, brand credibility, and consumer perceived innovativeness.
Dr. Brown has contributed to over 30 peer-reviewed articles and book chapters. His research has been published in journals such as the European Journal of Marketing, Australasian Marketing Journal, and Journal of Advertising. His work often intersects with technology, consumer behavior, and brand strategy.
No scientific awards are explicitly listed in the provided text. He has advised no students or led grants mentioned here. His professional contributions include consulting roles and teaching across various marketing domains.
