معرفی
Claudia Gonzalez is an Honorary Lecturer at the School of Business, The University of Queensland (UQ). Her research focuses on marketing, sustainable consumption, and brand management, with a particular emphasis on consumer behavior and environmental sustainability.
- University: The University of Queensland
- School: School of Business
- Email: cgonzalez@business.uq.edu.au
Her research explores the intersection of brand purpose, sustainability, and digital technologies. She has investigated consumer resistance to sustainability regulations, the role of micro-investing platforms in promoting sustainable finance, and the academic-practitioner gap in branding strategies.
Her recent publications span topics such as plastic waste reduction, digital service technologies, and sustainable investment frameworks. These works often integrate behavioral economics and institutional theory to address real-world marketing challenges.
She completed her PhD thesis at UQ in 2018, titled Embracing brand complexity: conceptualising and understanding the broad brand concept, which laid the foundation for her ongoing research in brand architecture and sustainability.
